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Integrated Marketing Intelligence

Marketing That Earns
Its Numbers.

Ankashram builds data-first marketing systems for growth-stage companies - where every channel, creative decision, and rupee of spend is accountable to performance.


4.8x

Avg. ROAS Delivered

63%

Organic Traffic Lift

200+

Insights from day one

Marketing illustration
Meta Advertising
LinkedIn Campaigns
Content Marketing
Google Ads
Reels & Shorts
Social Media Marketing
Meta Advertising
LinkedIn Campaigns
Content Marketing
Google Ads
Reels & Shorts
Social Media Marketing
Meta Advertising
LinkedIn Campaigns
Content Marketing
Google Ads
Reels & Shorts
Social Media Marketing

The Money Leak

How much of your spend is
quietly wasted?

Move the sliders. Most growth-stage budgets leak 30-45% to untracked channels, duplicate conversions and broad targeting. See your number - then we will help you recover it.

Monthly Marketing Spend₹5.0L /mo
₹50K₹50L
Slider moves in ₹50,000 steps — treat the figure as a ballpark.
How much is properly tracked?40%
Flying blindFully attributed

Honest answer? Most founders sit at 30-50%. The lower the tracking, the more your budget funds channels you can't even see.

Estimated wasted spend
₹3.0L
That is ₹36,00,000 bleeding out of your budget every year.
40% working
60% wasted
40% driving real revenue
Recoverable with attribution

Benchmark estimate for illustration. On a quick strategy call we pinpoint your exact leaks.

How We Operate

Marketing is a data Science
discipline.

Most agencies work from opinion. We work from pipelines.
Click through the four systems beneath every campaign we run.

01Behaviour-Based Segmentation
02Multi-Touch Attribution
03A/B & Multivariate Testing
04Funnel Drop-Off Analysis

Behaviour-Based Segmentation

We move past broad demographics. Data clusters real users by behaviour - purchase frequency, time-on-page, intent signals - then models predict lifetime value before you spend a single rupee.

The Gap

Where is your marketing
right now?

Flip the switch. See the difference between marketing that reports on likes - and marketing that reports on margin.

Metrics Tracked
CAC, LTV, pipeline ROI - business metrics that reflect margin and growth.
Time Orientation
Forward-looking. Predictive modelling and real-time optimisation.
Data Structure
Single source of truth. Centralised tracking with clean attribution across every channel.
Audience Targeting
Hyper-targeted micro-segments built from actual user behaviour and intent data.
Creative Decisions
Statistically tested. Dynamic creative optimisation swaps elements in real time, per viewer.
Budget Confidence
Every rupee traced to a specific action. Marketing Mix Modelling shows exactly what drove revenue.

Book a 30-minute call and we will walk you through where your current setup is losing money.

The Numbers That Matter

Stop tracking clicks.
Start tracking margin.

Founders and CFOs don't care about click-through rates - they care about capital efficiency. These are the numbers we obsess over. Test the marketing ratios every growth team should know - below.

CAC
Customer Acquisition Cost
Exactly how much it costs to win a single customer. Data keeps you from overspending on channels that bring low-value traffic.
Total Marketing Spend / New Customers
LTV
Customer Lifetime Value
The total revenue a customer generates across their full relationship with you. Predictive modelling finds your most profitable segments.
AOV × Purchase Frequency × Lifespan
LTV : CAC
The Ratio That Decides Everything
The ultimate measure of marketing ROI. A healthy ratio is 3:1 or higher. Once we know your true LTV, you can safely outspend competitors.
Target: 3:1 or higher
LTV : CAC Ratio
Lifetime Value (LTV)₹45,000
Acquisition Cost (CAC)₹15,000
Sliders snap to fixed increments - use for a ballpark estimate, not an exact figure.
3.0:1
Healthy
0:1 - Bleeding3:1 - Healthy6:1+ - Scale

Healthy unit economics. You can usually scale spend while maintaining profitability.

Industries We Serve

Deep expertise across
six sectors.

Tap a sector to see how we apply data to its specific growth problem.

D2C
Direct to Consumer
GFX
Gaming
LOG
Logistics
FIN
Finance & Fintech
FMCG
FMCG
EDU
Education
D2C

Direct to Consumer

Repeat-purchase modelling and contribution-margin tracking so every acquisition rupee is judged on LTV, not first-order revenue. We turn one-time buyers into predictable cohorts.

Book a strategy call

What We Do

Seven capabilities.
One integrated engine.

Hover any capability to see how it plugs into your data stack.

01SEO & AEO

Dominate both search results and AI-generated answers. We build topical authority for compounding organic traffic and Answer Engine visibility - where your buyers are now asking their questions.

Technical SEOContent StrategyAnswer EngineLink Building
02Performance Marketing

Paid media built on attribution - across Google, Meta, Twitter/X, and LinkedIn. Data-driven campaigns optimised for your cost per acquisition, not vanity numbers.

Google AdsMetaLinkedInTwitter/X
03Social Media Marketing

Strategy, content calendars, community management, and paid social across Instagram, LinkedIn, YouTube, and X - all integrated into one performance framework with measurable outcomes.

InstagramLinkedInYouTubeOrganic + Paid
04Content Marketing

Thought leadership and editorial content that builds trust and drives pipeline. Paired with distribution intelligence so your content actually reaches the right audiences at the right stage.

EditorialSEO ArticlesDistributionLead Magnets
05Reels & Short-Form Video

Performance-led Reels and YouTube Shorts that convert. Optimised for platform algorithms and informed by creative data from hundreds of ad variations across industries.

Instagram ReelsYouTube ShortsAd CreativesScripting
06Web Design & Development

Conversion-rate-obsessed websites built for speed, SEO, and brand clarity. We design and build landing pages and full product sites - then instrument them for continuous optimisation.

CROUX/UILanding PagesTracking Setup
07Go-To-Market Strategy

Launching a product or entering a new market? We build the full GTM playbook - ICP definition, positioning, messaging architecture, channel sequencing, and a launch plan your team can execute on day one. Data-validated, not whiteboard theory.

ICP ResearchPositioningChannel SelectionLaunch SequencingMessaging

Go To Market

The company with the best data wins.

A GTM strategy is not a slide deck. It is a data model of your market, your buyers, and the fastest path to revenue - turning your marketing department into a predictable profit centre, not a cost line on a spreadsheet.

Once we know your true LTV, we help you safely outspend competitors to acquire the highest-value customers - while keeping CAC at a profitable 3:1 ratio.

01

Market & ICP Research

Data-backed identification of your highest-value customer segments, their behaviour patterns, and competitive whitespace.

02

Positioning & Messaging

A differentiated narrative tested against real audience response - not boardroom consensus.

03

Channel Strategy

Select and sequence the right channels based on where your buyers actually spend time - not where everyone else advertises.

04

Execute, Measure & Compound

Launch, measure, learn. Each campaign cycle generates better data, stronger models, and higher returns than the last.

The Infrastructure

The marketing data stack
we build for you.

Most companies have data trapped in silos - Facebook says one thing, Google another, your CRM a third. Step through the connected pipeline we build so every signal flows into a single source of truth.

Ingestion - Capture

We deploy GA4, Google Tag Manager, and the Meta Pixel across your properties to capture clean, reliable behavioural data from day one. No leaks, no duplicate conversions.

GA4Google Tag ManagerMeta PixelMixpanel

Pipeline - Move

Automated ETL pipelines pull data out of every ad platform and marketing tool on a schedule - so your warehouse is always current without manual exports.

FivetranStitchAPI Connectors

Storage - Centralise

All raw data lands in a cloud data warehouse - BigQuery or Snowflake - organised, queryable, and scalable to millions of rows without slowing down.

BigQuerySnowflakeRedshift

Activation - Execute

Enriched segments and customer profiles are pushed back into your ad tools and CRM via Reverse ETL - so you launch hyper-targeted campaigns directly from your own data.

HightouchSegmentHubSpotGoogle Ads

Analytics - Decide

Interactive BI dashboards in Looker Studio or Tableau give your leadership real-time visibility into CAC, LTV, blended ROAS, and pipeline ROI - no analyst required.

Looker StudioTableauPower BIHotjar

You don't need all of this on day one. We start with what you have and build the stack up as your data volume grows.

Client Results

Numbers that say enough.

-38%
Cost Per Lead Reduction
The GTM strategy they built gave us clarity we had been missing for two years. CPL dropped in the first quarter and kept falling.
Vivek Patel - Founder, Stackform
+63%
Organic Traffic Growth
The SEO and AEO work paid off within six months. We now rank where our buyers are asking questions - not just where they search.
Sana Rehman - Head of Growth, Loopd
4.8x
Blended ROAS
Ankashram changed how our marketing team operates entirely. We went from reporting on last month to making decisions in real time.
Arjun Khanna - CMO, Horizon

Start Now

We are not selling you a campaign.
We are building you a data engine.

Tell us where you are today and book a strategy call with our team. We will map exactly where your budget leaks - and what recovering it is worth to your bottom line.

A 30‑minute call with a senior strategist
A clear, prioritised growth plan to walk away with
We respond within one business day

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