We help D2C founders build the data systems and team habits to make every decision with confidence.
Meta says 4× ROAS. GA4 says something else. You're scaling spend on broken attribution.
Shopify. Klaviyo. Meta. Your 3PL. Five tools, five versions of revenue. Meetings become number debates.
Retention is invisible until it's catastrophic. You find out your best cohort churned — six months later.
You don't know which customers, channels, or SKUs are actually profitable. Scaling = scaling losses.
How platforms report your spend vs. reality
This gap costs the average D2C brand 18–35% of their media budget — spent on channels that look good on dashboards but don't actually drive purchases.
Every channel takes 100% credit for every sale. Meta claims it. Google claims it. Even email claims it. Add it up and you're attributing 280% of your revenue. Someone's wrong — and you're paying for it.
We rebuild attribution using Media Mix Modelling + incrementality testing — so your budget decisions are based on what actually drives growth, not what looks best in a dashboard.
One version of truth. Attribution that matches your P&L. Signals before customers churn. Your team decides with data — even when you're not in the room.
We assess your current stage in week one — and build a custom path to what unlocks your next growth phase.
Your maturity score includes
Tracking is patchy. Decisions rely on founder instinct.
Tools talk to each other. A warehouse is being built.
Dashboards exist. LTV segments shape channel strategy. But experimentation is still ad-hoc.
Every decision is hypothesis-tested. Data fluency is a hiring bar.
ML forecasts churn, demand, next best action. Data is a competitive moat.
Understand exactly where you are. Delivered in 2 weeks.
The foundation that makes everything else possible.
Know your customers better than they know themselves.
Systems are only as good as the habits around them.
Models that compound your advantage at scale.
Avg ROAS improvement after attribution rebuild
Drop in CAC after LTV-led channel reallocation
Repeat purchase rate increase via lifecycle automation
Clients reach Stage 3 within first 6 months
Free · Week 0
30 min. We listen, assess, tell you honestly if we can help.
Weeks 1–2
We go inside your brand — tools, team, decisions, data flows.
Week 3
Maturity score + prioritised 18-month action plan. Yours to keep.
Months 1–6
We build and deploy. You own everything we ship.
Months 6–18
Culture rituals, predictive models, quarterly maturity reviews.
TOTAL REVENUE
₹0.0L
↑ 23% vs last month
BLENDED ROAS
0.0×
↑ 0.6× vs last month
REPEAT RATE
0%
↑ 7pp vs last month
AVG LTV (12M)
₹0
↑ 12% vs last month
Monthly Revenue by Channel
True Attribution (MMM)
Beauty & Skincare · D2C
NaturaNova had 3 dashboards, all showing different revenue numbers. Marketing was scaling Meta spend based on platform ROAS — but their P&L told a different story every month.
Results after 6 months
Blended ROAS
Customer Acquisition Cost
Email Revenue Share
Meta Spend Reallocated
Repeat Purchase Rate
★★★★★
We had three dashboards giving three different revenue numbers. Ankashram gave us one version of truth — and for the first time, marketing and finance were aligned.
Priya Mehta
CMO & Co-Founder
NaturaNova Skincare★★★★★
We found out our subscription customers were worth 4× our one-time buyers. That single insight completely restructured our acquisition strategy. CAC dropped 28%.
Rohan Kapoor
Founder & CEO
Mast Snacks D2C★★★★★
I now have a churn model that flags at-risk customers 30 days before they leave. That one thing paid for the entire engagement in the first quarter.
Ananya Krishnan
Founder
PureForm WellnessBook a free 30-minute call with a Saarthee. Honest assessment. No pitch. You'll leave with clarity — whether you work with us or not.
Limited slots. We take on a small number of new D2C clients each month to ensure quality.
Corporate Consulting Enquiry
