We help D2C founders build the data systems and team habits to make every decision with confidence.
50+
Projects Delivered
3×
Avg ROI Reported
12
Active Clients
8
Industries Served
Most D2C founders don't lose because of a bad product - they lose because they can't see what's happening inside the data.
Meta says 4x ROAS. GA4 says something else. You're scaling spend on broken attribution.
Shopify. Klaviyo. Meta. Your 3PL. Five tools, five versions of revenue. Meetings become number debates.
Retention is invisible until it's catastrophic. You find out your best cohort churned - six months later.
You don't know which customers, channels, or SKUs are actually profitable. Scaling = scaling losses.
Meta says 4x ROAS. GA4 says something else. You're scaling spend on broken attribution.
Shopify. Klaviyo. Meta. Your 3PL. Five tools, five versions of revenue. Meetings become number debates.
Retention is invisible until it's catastrophic. You find out your best cohort churned - six months later.
You don't know which customers, channels, or SKUs are actually profitable. Scaling = scaling losses.
How Platforms Report Your Spend Vs. Reality
Conversion Funnel By Channel
This gap costs the average D2C brand 18-35% of their media budget - spent on channels that look good on dashboards but don't actually drive purchases.
Every channel takes 100% credit for every sale. Meta claims it. Google claims it. Even email claims it. Add it up and you're attributing 280% of your revenue. Someone's wrong - and you're paying for it.
We rebuild attribution using Media Mix Modelling + incrementality testing - so your budget decisions are based on what actually drives growth, not what looks best in a dashboard.
One version of truth. Attribution that matches your P&L. Signals before customers churn. Your team decides with data - even when you're not in the room.
We assess your current stage in week one — and build a custom path to what unlocks your next growth phase.
Tracking is patchy. Decisions rely on founder instinct.
Tools talk to each other. A warehouse is being built.
Dashboards exist. LTV segments shape channel strategy. But experimentation is still ad-hoc.
Every decision is hypothesis-tested. Data fluency is a hiring bar.
ML forecasts churn, demand, next best action. Data is a competitive moat.
We build, manage, and optimise your entire data analytics and data science stack - so your team can focus on what matters.
Understand exactly where you are. Delivered in 2 weeks.
The foundation that makes everything else possible.
Know your customers better than they know themselves.
Systems are only as good as the habits around them.
Models that compound your advantage at scale.
Understand exactly where you are. Delivered in 2 weeks.
The foundation that makes everything else possible.
Know your customers better than they know themselves.
Systems are only as good as the habits around them.
Models that compound your advantage at scale.
TOTAL REVENUE
₹0.0L
↑ 23% vs last month
BLENDED ROAS
0.0×
↑ 0.6× vs last month
REPEAT RATE
0%
↑ 7pp vs last month
AVG LTV (12M)
₹0
↑ 12% vs last month
Monthly Revenue by Channel
True Attribution (MMM)
Beauty & Skincare · D2C
Brand 01 had 3 dashboards, all showing different revenue numbers. Marketing was scaling Meta spend based on platform ROAS — but their P&L told a different story every month.
Results after 6 months
Blended ROAS
Customer Acquisition Cost
Email Revenue Share
Meta Spend Reallocated
Repeat Purchase Rate
* Name cannot be revealed due to confidentiality
Book a free 30-minute call with a Saarthee. Honest assessment. No pitch. You'll leave with clarity - whether you work with us or not.
Limited slots. We take on a small number of new D2C clients each month to ensure quality.
Corporate Consulting Enquiry
